About SAY NO

SAY NO’s mission is to make reusable, sustainable and environmentally friendly products. We don’t wish to contribute to our customers overspending, which is why all of our products are replacements for something that has a short lifespan and may only be used a single time. Our goal is to contribute to limiting the abuse of our planets resources by giving consumers a sustainable option. 

We collaborate with the socioeconomic company ‘Råt & Godt’, whose motto is that materials and people deserve a second chance. This motto is completely in our spirit. All of our products are made of surplus or reused textiles, which we buy from second hand stores or receive as donations from warehouses. Furthermore we only use limited amounts of recycled paper. Our packaging is not just made of recycled cardboard, because we actually reuse packaging. This will be visible when you receive your shipment from SAY NO.

In addition to producing long-lasting products from surplus and reused textiles we also support the preservation of our planets resources. This is why we have chosen to donate 10% of our profits to the rainforest organization COICA, who work to preserve the trees of the Amazon rainforest.

Behind SAY NO

The team behind SAY NO is Sarah Eybye Jensen and her husband Hakan Jakob Kosar. They have a common interest in making a difference in the world in regards to the environment as well as nature and the social sector. Hakan is a journalist with a strong passion for the rainforest in which he has spent long periods. Sarah is a social worker who is dedicated to supporting the development of people both personally, socially and not least in regards to the job market.

The decision to become entrepreneurs arose from a family vacation in Florida, where the couple became particularly aware of the extreme use of i.e. plastic and disposable products that our society is build around. They began brainstorming ways to make an impact in addition to the existing possibilities they had as consumers. They had several ideas along the way but none of them felt quite right. It wasn’t until they stumbled upon the old Japanese tradition ‘furoshiki’ – which can be used for gift-wrapping – that they decided the foundation of the company was going to be reusing textiles.