Reusable and sustainable gift-wrapping
Our first product is Hiroba. Hiroba is used as a sustainable gift-wrapping solution. And where else but in regards to gift-wrapping is it more obvious to replace a disposable product with a more sustainable option!? In reality gift-wrapping serves a limited purpose and it is mainly a cultural tradition rather than an actual solution to a practical need where i.e. something needs to be wrapped to prolong shelf life.
Hiroba is a Japanese word for ‘square’ and is inspired by the nearly 1300 years old Japanese tradition ‘furoshiki’. Back then a square piece of fabric was used to keep valuables among other things. In more recent times the tradition has developed into a more environmentally friendly alternative to gift-wrapping paper because of its reusability. Hiroba is a gift in itself. The recipient passes it on or hands it back to the gift giver. And together we give a gift to the environment and future generations.
By using Hiroba we can contribute to a reduction in the amount of resources used in the production of gift-wrapping paper. Every year about 1100 tons of gift-wrapping paper is used in Denmark alone. This amount requires nearly 6600 trees. But it is not just the forest, which is harmed by our abuse of gift-wrapping paper; the production also requires 105.000 tons of water as well as 1100 tons of chemicals.
Hiroba is sustainable in several ways:
- It replaces a disposable product, which is rarely recycled because of dyes, lamination, non-paper additives or tape residue.
- It can be used countless times.
- It is made of surplus or reused materials.
- It is locally produced, whereby the CO2 heavy transportation from other production countries is avoided.
- It primarily consists of cotton or other types of textiles thus sparing the forest, on which the production of paper lays claim.
How to wrap your gifts with Hiroba